{"id":1025,"date":"2020-12-17T21:00:26","date_gmt":"2020-12-17T21:00:26","guid":{"rendered":"https:\/\/www.brontobytes.com\/blog\/?p=1025"},"modified":"2020-12-25T15:28:42","modified_gmt":"2020-12-25T15:28:42","slug":"how-to-build-confidence-with-new-customers-online","status":"publish","type":"post","link":"https:\/\/www.brontobytes.com\/blog\/how-to-build-confidence-with-new-customers-online\/","title":{"rendered":"How to Build Confidence with New Customers Online"},"content":{"rendered":"

Establishing a brand online is much more difficult than it may appear at first glance.<\/p>\n

True, you can set up a website rather straightforwardly, and you can even attract some significant traffic to it in a relatively short space of time. However, what remains then is inspiring enough trust in your new online visitors for them to make a purchase.<\/p>\n

This kind of trust will require plenty of forethought and some clever marketing and web design tactics. Let\u2019s take a look at some of them.<\/p>\n

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Provide Assurances<\/h2>\n

The first and probably most obvious step is to offer assurances that you can be trusted. Use the space on your website to highlight that you offer a guarantee<\/a> in an unobtrusive yet very clear manner.<\/p>\n

Maybe you provide a guarantee on the product and you\u2019re ready to provide a replacement if it stops working within a certain time frame. Maybe you offer some sort of satisfaction guarantee. Whichever assurance you may offer, make sure it can easily be spotted by every visitor.<\/p>\n

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Provide Plenty of Details<\/h2>\n

The more you can tell a customer about your products<\/a>, the more likely they are to make a purchase. This is especially true when you are still a new website and you may not have established overall trust and have no social proof to showcase.<\/p>\n

Write very detailed<\/a> but concise and digestible descriptions. Break them up with bullet points and use clever design to highlight the key ones. Colors, bolder fonts, and larger letters can help you draw attention to specific features.<\/p>\n

Make sure to also take good photographs of your products, and do so from as many angles as possible. You ideally also want to showcase the product in action, being used by someone.<\/p>\n

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Make It Easy to Get in Touch<\/h2>\n

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Customers will often have questions that you have not answered on your website. Even if you have a detailed FAQ page, questions can still arise pertaining to individual orders. Or, customers might just want to get a bit more information about a specific product or its use.<\/p>\n

Display a toll-free contact number<\/a> on your website (ideally in the footer), so that your customers can get in touch easily. The number will also provide additional assurance even to the customers who don\u2019t want to contact you. It will highlight the fact that you are a real company, ready to speak to potential customers in person.<\/p>\n

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Provide Social Proof<\/h2>\n

Social proof is an incredibly powerful asset that can help you inspire trust and grow your audience base.<\/p>\n

You can use various forms of social proof on your website:<\/p>\n