{"id":1086,"date":"2021-01-15T20:14:18","date_gmt":"2021-01-15T20:14:18","guid":{"rendered":"https:\/\/www.brontobytes.com\/blog\/?p=1086"},"modified":"2021-02-03T04:03:22","modified_gmt":"2021-02-03T04:03:22","slug":"why-website-information-architecture-is-key-to-good-ux-design","status":"publish","type":"post","link":"https:\/\/www.brontobytes.com\/blog\/why-website-information-architecture-is-key-to-good-ux-design\/","title":{"rendered":"Why Website Information Architecture Is Key to Good UX Design"},"content":{"rendered":"

Do your website visitors leave because they can’t find the information they want?<\/p>\n

You may rank well in Google, even reaching the top spot, but if users enter your site then leave within minutes because of a poor experience, something needs to change.<\/p>\n

This article examines why website information architecture (IA) is key to a good user experience.<\/p>\n

We ask what website IA is and how it should remain at the core of user\u2019s experience (UX), and how information architects with a proven record will benefit your digital marketing strategy.<\/p>\n

Read on to discover how implementing IA into your web pages will engage your visitors, allowing you to turn those browsers into paying customers.<\/p>\n

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What Is Website Information Architecture?<\/h2>\n

Website information architecture <\/em>describes how content is structured and accessed.<\/p>\n

It’s a key component of a UX as it helps them find and process the information they want to view. By bringing content, context, and users together, this information ecology<\/a> offers the best way to access data.<\/p>\n

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Information Architecture Principles<\/h2>\n

IA is not just about navigation menus. However, it’s a system that aims to let your visitors find what they want and discover something new. Thankfully, IA’s agreed set of principles help developers keep their designs in check.<\/p>\n

For example, ensuring the user isn’t overwhelmed by choice (principle of Selection) gives value to every option. The principle of Disclosure recognises that people have a limited capacity to process what they see.<\/p>\n

Other principles highlight that navigating web pages doesn’t always start on the home page.<\/p>\n

Web development teams need to ensure that a user can enter from any page without becoming confused. They should also give visual examples of what lies within a link, like a product category.<\/p>\n

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IA in UX Web Design<\/h2>\n

You’ve probably visited sites where nothing makes sense, such as every link you visit changes the design of the site and content doesn’t match the headings. The result is that you give up in frustration.<\/p>\n

The good news is that the emergence of information architecture adoption has led to certain industry standards. They’re composed of four main components:<\/p>\n