{"id":1448,"date":"2021-10-09T03:56:10","date_gmt":"2021-10-09T02:56:10","guid":{"rendered":"https:\/\/www.brontobytes.com\/blog\/?p=1448"},"modified":"2022-02-03T21:26:42","modified_gmt":"2022-02-03T21:26:42","slug":"how-to-use-instagram-for-business-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.brontobytes.com\/blog\/how-to-use-instagram-for-business-step-by-step-guide\/","title":{"rendered":"How To Use Instagram For Business: Step-By-Step Guide"},"content":{"rendered":"

Photo from Medium<\/a><\/span><\/p>\n

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Instagram has over one billion users, and about 90% of them follow at least one business<\/a> account. From promoting their products to addressing customer needs, the platform offers unprecedented opportunities for businesses – from small to large – to connect with customers in the digital playing field.<\/p>\n

Over the past decade, Instagram has evolved from a photo-sharing app to a hub for businesses and promoters, with new features providing numerous opportunities for raising and tracking engagement. However, before thinking about how they can grow Instagram followers<\/a> and their presence on the platform, businesses need to know how to use these features properly.<\/p>\n

Creating and managing a business Instagram account can be a lot to keep track of – especially if it\u2019s only one aspect of your job – so it\u2019s useful to follow a guide that will take you through the journey. Below we\u2019ve listed four steps you can follow to use Instagram for your business.<\/p>\n

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Create A Business Account<\/h2>\n

Once you\u2019ve downloaded the Instagram app, you will need to create an account. If you want to connect that account to your Facebook page, you should either use your admin email address when signing up or log in with Facebook.<\/p>\n

To switch to a professional account, tap the hamburger menu in the upper-right corner of your profile and select Settings. You should then select Switch to Professional Account in the menu, and finally, tap Account to choose Business. You can then select your business category and add contact details.<\/p>\n

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Define A Suitable Instagram Strategy<\/h2>\n

To create a great Instagram strategy, you should start with defining your audience. To do this, you can use your other platforms to determine who your existing customers are, check your follower demographics on other social media accounts, and research competitors to determine how your audiences might overlap.<\/p>\n

Knowing your audience will allow you to create effective content that your active followers<\/a> might pay attention to, engage with, and share. To optimize the impact of your content, you should establish what you want to achieve on the platform. When determining your goals, it\u2019s advisable to use the SMART framework<\/a> to make sure the objectives are specific, measurable, attainable, relevant, and timely.<\/p>\n

Once you\u2019ve defined your goals, you can start tracking your performance. The following steps of the customer journey can help you make sense of the metrics:<\/p>\n