{"id":1467,"date":"2021-11-03T01:34:49","date_gmt":"2021-11-03T01:34:49","guid":{"rendered":"https:\/\/www.brontobytes.com\/blog\/?p=1467"},"modified":"2023-11-28T23:38:25","modified_gmt":"2023-11-28T23:38:25","slug":"seo-web-hosting-10-key-seo-friendly-features-you-need-from-a-hosting-company","status":"publish","type":"post","link":"https:\/\/www.brontobytes.com\/blog\/seo-web-hosting-10-key-seo-friendly-features-you-need-from-a-hosting-company\/","title":{"rendered":"SEO Web Hosting: 10 Key SEO-Friendly Features You Need from a Hosting Company"},"content":{"rendered":"

When prioritizing key success factors for an SEO campaign<\/a>, web hosting probably isn\u2019t at the top of your list, if it\u2019s on the list at all. Nevertheless, web hosting is a very important consideration. Here is why.<\/p>\n

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  1. Web hosting affects user experience (UX), and UX has significant \u2014 and growing \u2014 influence on Google rankings.<\/li>\n
  2. Web hosting makes expanding an SEO campaign efficient \u2014 or a costly mess.<\/li>\n
  3. Web hosting either has or lacks the features that enhance technical and tactical elements of an SEO campaign.<\/li>\n<\/ol>\n

    With these general points in mind, let\u2019s review the 10 SEO-friendly features you need from a hosting company.<\/p>\n

     <\/p>\n

    1. Page Loading Speed<\/h2>\n

    From an SEO standpoint, fast page loading tops the list of hosting requirements going into 2022. Google\u2019s recent introduction of Core Web Vitals (CWV)<\/a> is a significant expansion of its effort to consider page experience in Google Search results<\/a>. Page loading speed, as we all know from our personal experience, is crucial to UX. Your hosting service must perform consistently well on this issue or rankings are likely to stagnate or fall over time.<\/p>\n

    Keep in mind, however, that page loading speed is affected not only by technical aspects of the hosting service, but also by other factors such as the website\u2019s file types and file sizes, plugins, and browsers. Make sure to evaluate these non-hosting issues as well.<\/p>\n

     <\/p>\n

    2. Uptime<\/h2>\n

    When a site goes down, Google has difficulty crawling the site, users become frustrated, and essentially, organic traffic and conversions are thrown away. Your hosting company should have a high uptime guarantee (99.9% uptime or better) and historical data to back up its ability to deliver.<\/p>\n

     <\/p>\n

    3. SSL Support<\/h2>\n

    Having HTTPS is crucial for SEO, and your web host must support it. Non-HTTPS sites not only fare poorly in organic rankings, but they also seriously detract from UX because site visitors, who are growing savvier every day, are deeply concerned about how their personal information is shared, used, and protected. They are unlikely to interact with what they perceive to be an unsecure website. Because this is such an important user issue, Google made HTTPS a ranking signal<\/a> \u2014 all the way back in 2014.<\/p>\n

     <\/p>\n

    4. Scalability<\/h2>\n

    Successful SEO campaigns continuously increase organic traffic and user interaction. The website being optimized will also grow in terms of traffic and interactions for other reasons, perhaps rapidly. Thus, your web host must offer multiple hosting plans to accommodate greater future demands; otherwise, you will have to find a new host, which will stall the campaign, or switch to a dedicated server, which may be difficult to support.<\/p>\n

    When evaluating hosting services, consider what hosting requirements you will need three to five years from now. Starting with a hosting service as a little fish in a big pond is better than outgrowing it at the very time your SEO campaign needs top-of-the line hosting features and support.<\/p>\n

     <\/p>\n

    5. Corporate Stability<\/h2>\n

    SEO is a long-term marketing proposition. Once a campaign gains traction, it often becomes a permanent part of the overall marketing strategy. For this reason, your web host must be a stable, reliable organization likely to be in business next year and 10 years from now. To get a handle on the overall strength of a hosting company, look at factors such as:<\/p>\n