{"id":928,"date":"2020-10-02T16:24:53","date_gmt":"2020-10-02T15:24:53","guid":{"rendered":"https:\/\/www.brontobytes.com\/blog\/?p=928"},"modified":"2020-10-02T16:24:53","modified_gmt":"2020-10-02T15:24:53","slug":"link-building-strategies-the-final-piece-of-the-seo-puzzle","status":"publish","type":"post","link":"https:\/\/www.brontobytes.com\/blog\/link-building-strategies-the-final-piece-of-the-seo-puzzle\/","title":{"rendered":"Link Building Strategies: The Final Piece Of The SEO Puzzle"},"content":{"rendered":"

Whether you are starting a blog<\/a> or an e-commerce store<\/a> it all comes down to building a solid technical foundation, using intelligent keyword research, and optimizing your content correctly.<\/p>\n

But there\u2019s one more piece to the puzzle:<\/p>\n

And that\u2019s link building.<\/p>\n

Without link building, you\u2019ll find it very hard to compete.<\/p>\n

This article will show you why you need to start link building and how to build trustworthy and reliable links.<\/p>\n

Sound good? Great, let\u2019s get started!<\/p>\n

 <\/p>\n

What Is Link Building And Why Does Your Online Business Need It?<\/h2>\n

Link building is the art of getting one site to link to yours using a hyperlink\u2026 but why is it important?<\/p>\n

Well, the easiest way to think of links is like a vote. The more votes pointing to your page, the more likely Google is to deem the content worthy of first page status.<\/p>\n

Google has been using the backlink algorithm since 1998 and we have seen quite a few updates to it since then.<\/p>\n

There used to be a time where you could spam links anywhere, and it would benefit your site.<\/p>\n

This technique no longer works; Google would rather see ten quality links<\/a> than one hundred spammy links.<\/p>\n

And it\u2019s not just Google that likes links.<\/p>\n

You see:<\/p>\n

Humans also see a link as an endorsement that the page they are going to is recommended by the referring site and will have the information they need.<\/p>\n

That means if a person clicks through to your site from a place they trust, they will automatically trust your site. Pretty cool, eh?<\/p>\n

 <\/p>\n

Link Building Strategies<\/h2>\n

To build a powerful website that ranks, you need a powerful backlink profile. The problem is this can be time-consuming and very challenging to build.<\/p>\n

But, with the right strategies, link building doesn\u2019t have to be as strenuous as people think; in fact, it can be pretty easy.<\/p>\n

 <\/p>\n

Let\u2019s take a look at some of the top link building strategies:<\/p>\n

Competitor Backlink Analysis<\/h3>\n

This is the best link building strategy, especially if you\u2019re on a small budget.<\/p>\n

Think about it:<\/p>\n

How much money do you think your competitors are spending on developing their backlink profile?<\/p>\n

It\u2019s probably quite a lot, right?<\/p>\n

Well, instead of wasting a lot of time and money trying to build links blindly, why not work a little bit smarter and see how your competitors and building their links and then replicate them.<\/p>\n

All you need is Ahrefs; this tool will unlock all the valuable backlink data your competitors wish you couldn\u2019t see.<\/p>\n

 <\/p>\n

The best thing about this strategy is it\u2019s super easy to implement; all you have to do is:<\/p>\n

Find Your Competitors<\/h4>\n

This is the easiest step of them all. You probably already know who your competitors are. But if you don\u2019t, they are effortless to find.<\/p>\n

\"\"<\/p>\n

Search for your chosen keyword in the Google search bar. The top results are your competitors, make a list of them and move to the next step!<\/p>\n

 <\/p>\n

Find Their Backlinks<\/h4>\n

Now you have a list of your competitors; it\u2019s time to find out which backlinks are helping them rank higher in the SERPs.<\/p>\n

You\u2019ll need a tool like Ahrefs. For each domain, you need to run it through Ahrefs site explorer. Click on the backlink tab and export all the data onto a spreadsheet.<\/p>\n

 <\/p>\n

Qualify The Links<\/h4>\n

Once you have a list of all the backlinks pointing to your competitors, it\u2019s time to qualify the links to see if they are worth stealing.<\/p>\n

To do this, you\u2019ll have to open each link to check it\u2019s relevance and make sure it\u2019s not a spam network.<\/p>\n

Ideally, you\u2019re looking for a site with high domain authority (DA) and has topics relevant to the content you\u2019re writing. You can use filters to make this process much quicker.<\/p>\n

Then once you have a target list of websites and a strategy in which to build each link, there\u2019s nothing left to do other than\u2026 go get em.<\/p>\n

 <\/p>\n

Guest Posting<\/h3>\n

Guest posting has become one of the most popular link building strategies, mainly because of its easy but effective nature.<\/p>\n

The thing is:<\/p>\n

It\u2019s not a risk-free strategy; Google has been warning people about guest blogging since 2017<\/a>.<\/p>\n

In the end, Google wants to see links that don\u2019t look like they\u2019ve been spammed left, right, and center.<\/p>\n

And that\u2019s the beauty with guest posting, you see:<\/p>\n

You have total control of the anchor text that\u2019s being used and where it\u2019s being placed, so it doesn\u2019t look like a spam bank post.<\/p>\n

 <\/p>\n

Here\u2019s how guest posting works:<\/p>\n

Find Your Targets<\/h4>\n

The first thing you need to do is find sites that one, accepts guest posts, and two is a website that\u2019s relevant to the topic you want to talk about.<\/p>\n

\"\"<\/p>\n

This is actually a pretty easy process; perform a quick google search for things like:<\/p>\n