With many businesses still reeling from the pandemic’s effects, it’s logical to think that enterprises will have fewer dollars to invest in traditional digital marketing strategies, like search engine optimization (SEO). Most companies would prefer to spend on campaigns...

Arguably the biggest misconception about website SEO is that you can slap it on an active site like a bandage and believe it’ll get better. SEO should always come way before any website goes live. Otherwise, this is how...

If there’s one thing we know about the Internet, it’s that it can be a powerful tool when used in business. With the online space opening up the doors of your business to millions of people across earth, showcasing...

Image Source: Bryan Angelo   Since the beginning of the global pandemic that has swept the globe, the world of retail has been flipped on its head. Brick and mortar stores have felt the impact of social distancing and...

Set goals and do what you love When you set out to establish your brand it’s an important first step to set goals for the short and long term. In this modern age of technology, one of your first...

As most experts say, content is king, and it will always be. It’s what Internet users seek. Content attracts people. Besides, without content, you won’t be in any search engine ranking. To optimize content during creation, you have to...

The process of startup launching is considered being the key stage that defines the product’s future success. In fact, all the points must be thoroughly verified, calculated, and planned beforehand. Sensible planning allows winning to everybody: presenters, investors, and...

The pandemic of 2020 changed a lot of things, including people’s shopping habits. Businesses that have an online infrastructure already in place were able to handle the increase of online shoppers. Others, however, were caught flat-footed—businesses without an online...

It’s never easy for people to leave the comfortable salaried 9 to 5 to set up a company from scratch. Once they do, they often find the hours of a start-up tedious and the environment quite uncertain. However, this...

Google Analytics and Google Search Console (GSC) are two of the most powerful tools that marketers use to improve their search engine optimization (SEO) strategies. However, Google is not the only company that develops marketing tools. MOZ, Ahrefs, and...