Businesses everywhere run with unique perspectives and goals. While many things may differ from one business to another, some aspirations remain common. One such goal for businesses is to improve their presence to get more potential leads and increased...

In a society drowning in online content, e-commerce business owners need to be more mindful of what they post so that their audience stays engaged. Aside from improving their search engine optimization (SEO) and marketing strategies, they must work...

You’re missing out if you’re not optimizing your social media efforts to generate more leads. Survey data shows that 72% of marketers that have five or more years of experience say social media helps them with lead generation. The...

We are exposed to information and advertisements by many businesses every day, every second, and throughout the entire year. All are competing for our interest nowadays, but we are turning our heads away from various types of advertising. What...

You cannot ignore the momentum that eSports are getting in the entertainment sector and elsewhere, whether you are a gamer or not. You can already bet on eSports matches, you may soon be able to cheer on your country’s...

Native advertising is a marketing technique for creating ads that fit within the content of a page and blend in with its content. Native advertising is so consistent with the behaviour of the platform that the viewer perceives it...

Marketing anything in the gambling niche is difficult because the industry is so saturated. That doesn’t mean it’s impossible though. There are many ways to approach digital marketing in this area with the goal of increasing exposure and revenue....

Did you know that Instagram is among the most popular social media platforms? People love the filters, watching other people’s stories, as well as the vibrant galleries of pics that bring social feed to life. Over time, Instagram has...

Content marketing is a broad term. It could be anything from a website to a written blog, social media to downloadable PDF and video to imagery. Content has become the central part of every organization, and it doesn’t matter...

Photo from Medium   Instagram has over one billion users, and about 90% of them follow at least one business account. From promoting their products to addressing customer needs, the platform offers unprecedented opportunities for businesses – from small...