Marketing anything in the gambling niche is difficult because the industry is so saturated. That doesn’t mean it’s impossible though. There are many ways to approach digital marketing in this area with the goal of increasing exposure and revenue.
Why Is The Online Gambling Niche So Tricky?
Gambling sites are very competitive in terms of promotions and bonus offerings; this means that the 10% bonus you’re giving new customers is only going to be a standalone appeal for about half of your target market, and may not even be enough for many of those people to begin playing real money games with in the first place.
Add to that the very strict rules that advertisers have regarding gambling content and promotion, and it’s easy to see why the online gambling niche is so tough.
What’s The Solution?
The solution to this is to invest in digital marketing, and here are a few options for your brand.
Leverage Affiliate Marketing
Affiliate marketing simply involves promoting the products of other companies in addition to your own; in this case, you’ll want to promote a more established gambling site that has a reputation for fair play and a quality product.
You can do this by encouraging your audience to go to that website, read the reviews, and make a purchase. This will help you gain visibility for yourself and your affiliate’s site.
Invest in SEO
Using SEO to increase your igaming brand’s visibility is an impressive way to build up your audience. This is just as important in offline advertising and marketing, but one must remember that the internet is a global resource, not just an American one.
You’ll have access to a larger portion of the overall gambling market by increasing your igaming SEO and using keywords that people in other countries will be choosing to search with.
Use webinar software to create an informative webinar, for instance on how gamblers can beat the house. You can collect leads before and after the webinar using a form with a lead magnet (such as a free opt-in offer).
Use a tool like leadpages.net to create webinar landing pages and capture leads from the webinar.
Create a Blog
Blogs can be helpful in many ways, namely as an SEO booster, but they’re also really great for establishing your brand’s voice in a niche that can be difficult to break into. Your blog should cover topics related to the gambling industry and should be interesting to read without being overly promotional or sales oriented.
You could also publish guest blog posts on other gambling websites that want quality content that will drive traffic back to their site.
Promote Your Social Media
Posting social media content is a great way to reach a wider audience in the gambling niche. You can use this opportunity to create curiosity, build awareness, and provide value.
You could also use your software tools to automate every page on your website with social media sharing buttons. This will help you increase traffic while saving time and keeping you consistent with what you’re posting on your own site.