Starting a blog or growing a blog for an existing business is a daunting undertaking, but the result is always worth it. To get the result you desire, however, there are some best practices that you have to adhere to. One of them is having a concrete link-building strategy. Your link-building strategy should involve internal and external link building. While external link building takes a lot of time and usually depends on whether other people want to link to you, internal link building is something you can undertake yourself. Before you start though, it is important to understand the importance of internal links.
They Help Pass Link Authority to and from Blog Posts
Your blog homepage has the most authority because it often has the most backlinks pointing to it. This is why your homepage is usually the page people see if they search your blog, brand, or business name. To help with the ranking of other pages you need to pass some authority to them and this is done through the use of internal links.
In addition to internal linking, you need to ensure the pages you link to have useful content on them. Links and great content are two cornerstones of a great blog, and you can learn how to use both to make your blog successful on YourTopBlog. Here you will find useful and thorough resources to help you start and run a successful blog.
Internal Links Assist With Site Navigation
A blog should be easy to navigate for two main reasons; you want people to be able to discover new content easily, and you do not want to annoy your visitors by having a complex website structure.
Internal links help your visitors move from one post to another, discovering new content as they go along, which is important for page view, bounce rates, and time spent on site metrics that influence your ranking on search engine result pages.
Second, people do not like complex navigation when they are looking for specific information. They want to find this information easily, so they can use it however they like. Poor internal linking makes this process unnecessarily complicated, which puts off a lot of people.
Internal Links Help With Site Ranking
Search engines are built to find the best content on the internet and to deliver that content to the people looking for it. The easier it is for a search engine spider or crawler to find your content, the higher the chances your website will be ranked.
Internal links help search engine bots crawl your blog thoroughly by allowing easier discoverability of content. Also, search engine bots rely on context to find out how different posts on your blog are related. Using internal links helps these bots make these connections easily, thus increasing the number of pages that appear in search engine result pages for relevant keyword searches.
It is very important to think about how and where you place internal links on your blog. Proper use of internal links can lead to higher search engine rankings due to content discoverability, which increases traffic and becomes a key reason for your blog’s success.