Gone are the days when online presence was just an option for businesses. If you are running a business nowadays, chances are that you may not survive the competition if you do not have a website. As a business owner, you need to maximize the Internet to be in contact with your prospective customers!
Do not think though that just having a website is enough. If you do not pay attention to your web design, you cannot expect your website to serve you well. Why? Because you only have half a second to impress your web visitors, and your web design has everything to do with that! That means if your web design is not good enough to impress your web visitors right off the bat, you cannot expect your website to engage users—much less to convert your target customers.
From White Peak Digital, here are the reasons why you should invest in good web design:
It tells a lot about your credibility
Did you know that majority of web users judge the credibility of a company based on their web design? You know this. When you browse the Internet and come across a website that doesn’t look so attractive, chances are you will doubt whether that’s even a legitimate business, right?
Poor web design quality can turn potential customers away
If your web content and layout are unattractive, your website might only end up driving your potential customers away. Why? Because people generally love reading content on exquisitely designed websites! You run the risk of losing half of your visitors if your website features unattractive content and design.
It is key to building trust with your audience
As someone who regularly browses the Internet, you know it is difficult to trust a poorly designed website. It works the same way for your target audience. If they see your poor web design or see that your content is outdated, they might not be able to trust your website easily. Worse, they might view your business as shady!
It helps web visitors navigate your website more easily
One major benefit of a good web design is that it helps your audience navigate your website easily. Remember that the ultimate goal of web users is to be able to search the information they need as quickly as possible. If your web design is one that is easy to navigate, you help your web visitors make the process of achieving that goal faster and easier. The more user-friendly your website is, the more likely that your web visitors will engage with your content and take action. That means conversion!
Web users judge how you will treat them by looking at your web design
This may not seem like an obvious reason to invest in a good web design, but your web design actually sets the impression for customer service. Think about this—what is your impression when you visit a poorly designed website? Doesn’t it give you some insight as to how that particular business will treat you as a customer? If you don’t make an effort to enhance your web design and improve user experience, it will give your target audience the impression that you will not also put any effort into helping them. That’s a recipe for disaster.
A good web design is the heart and soul of your website, and it’s a great opportunity for your business to rise above the competition. Without it, your website loses its value and therefore fails to serve its purpose, which is to attract and convert customers. If your marketing does not seem to work for your business, maybe it’s time to reconsider giving your web design a revamp. You’ll never know, this might just be the missing link in your digital marketing strategy.