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Beginners guide to building a WordPress website Part 4; Search Engine Optimization (SEO) Importance to Small and Medium Scale Businesses

Do you know that Small businesses can generate leads that are more qualified and customers that are ready to close purchase, if the managements of such businesses are ready to invest a little time and resources on Search Engine Optimization (SEO)? It is now an inarguable fact that SEO has more ROI than every other traditional means of marketing products and services known to man; hence, attracting many advantages and benefits to companies that invest on it.

Furthermore, the importance of SEO to small and medium scale businesses have been efficiently discussed in details within the framework of this write-up, and they are as follows:

  1. Branding and visibility benefits of SEO: Ranking high on search engine when someone searches for related product or service that one offers is the goal of very business that has an online presence. However, getting to the top of search engine rankings demands more than building a website; it takes investing more on SEO, which in turn makes your website more visible to search engines.

SEO is a perfect strategy that can help you to carve out a niche for yourself when you are starting a new online business. It also offers you the privilege of branding your business, since your website is ranked higher than review sites with negative information about your business, your potential customers will get to see your website before seeing any other information about it.

  1. SEO assures business credibility: When people conduct website search for products and services, they actually trust the results/websites that search engines offer then as being credible. So, in the mind of many potential customer, high SEO ranking is also a vote of confident on the business. Therefore, if your website ranks high on search engine, you will definitely have better chance of conversion than your competitors will.
  2. SEO has higher ROI than traditional forms of offline advertising: SEO is an inbound marketing strategy; this means that it offers you the privilege to market to website searchers when they are looking for the products and services you offer. Hence, you do not have to create an annoying interruption when broadcast is going on, during favorite TV shows, or pages of the newspaper with your advertisements.
  3. SEO gives you insight on who are your potential customers: SEO is a beautiful tool in the hands of every marketer. And with Google analytics, you can know several details about your potential customers such as the technology they use, language they use, keywords they use, the region they live, etc. this information will aid you in strategizing your business marketing approach effectively.

If the above listed benefits are of interest to you, you can use the following four steps to build a solid SEO foundation for your website:

  1. Employ Keyword Brainstorming: Keywords are the recurrent words that people use when searching for products and services within your niche. Keyword brainstorming is a process of mastering your SEO plans, branding and content strategy in order to ensure that every generic word used by your potential customers is strategically embedded in your website content. You can use Google AdWords keyword planner to generate short-tailed and long-tailed keywords for your niche.
  2. Choose a domain name that suits your business: Your generic short-tailed keywords should be used in forming your domain name.
  3. Create and Share quality contents: Ensure that your long-tailed and short-tailed keywords are strategically spread across your branding content. However, ensure that the content you are creating for your website is engaging and persuasive enough to convert your traffic to sales.
  4. Measure your SEO performance constantly: Always try to measure how well and alive your SEO strategies and plans are working. You can use Google Analytics for this function.

Having understood the importance of SEO to small businesses, and the salient tips that can aid you in making your website search engine optimized, you can now utilize these tips to promote your new business.

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